Sam Taylor is Nomad Digital's Marketing Campaigns and Content Executive. Sam joined Nomad in February 2020 and has a BA Hons in Advertising.
First impressions always count! Often, the first point of contact that passengers have with a transport operator’s onboard services is when they log into the WiFi service. Therefore, the train operator must provide an attractive landing page, which should match the branding of the service and vehicle operating company. It will act as the hub for the train operator’s Nomad Engage Portal.
The primary reason a passenger connects to the WiFi service is usually to use the public internet, doing so in an environment which has limited connectivity can be costly for the vehicle operator to run. Providing services which can inform and entertain the passenger without having to generate too much internet traffic is a cost-saving for the provider and benefits the passenger, as they don’t have to rely on connectivity. Services within the Engage Portal can work offline (although connectivity is needed periodically to update content) which results in a more seamless passenger experience.