Virgin Trains West Coast launches passenger WiFi upgrade and media server

(Newcastle upon Tyne, 6 June 2016) Nomad Digital, the world’s leading provider of wireless connectivity and ICT solutions to the rail industry, has successfully partnered with Virgin Trains on the west coast to provide a fleet-wide passenger WiFi upgrade which will deliver a comprehensive portal and infotainment and media platform, offering a cutting-edge video-on-demand service.

Building on a long-term strategic partnership with Virgin Trains, which dates back almost ten years, Nomad has led the design, development and delivery of an end-to-end connectivity solution, which has been implemented on Virgin Trains, delivering significantly improved on-board WiFi and overall passenger experience.

Additionally, in partnership with GoMedia, a provider of on-board media and infotainment services, Nomad has integrated GoMedia's exciting package of video-on-demand entertainment services, providing an advanced platform for Virgin Trains’ passengers to enjoy popular media content, including Hollywood blockbusters and ‘box-set’ specials throughout their journey, in a uniquely curated package called BEAM.

A key requirement from Virgin Trains was to provide its passengers with a universal, free, video-on-demand service, not dependent on internet connectivity, offering the very latest DRM-protected content. Nomad’s innovative and market-leading solution enables these requirements, integrating the media content onto the on-board passenger WiFi infrastructure, and therefore providing passengers with uninhibited direct access to a vast selection of content.

Andrew Taylor, Nomad Digital’s CEO said: “We are delighted to extend our long-term strategic partnership with Virgin Trains and GoMedia, to provide a market-leading WiFi and infotainment solution, which will significantly enhance the overall passenger experience of Virgin Trains’ customers.

“Nomad’s on-board connectivity and communications solution provides Virgin Trains with a long-term strategic technology platform, which is scalable and will enable them to integrate additional passenger and operational applications in the future. This will allow Virgin Trains to introduce enhancements that will further improve the passenger experience, while delivering improvements in reliability, safety and overall operational efficiency.”

Patrick McCall, Co-Chairman for Virgin Trains, said: “The new BEAM app will make our passengers’ journeys fly by, feeling like they’ve arrived at their destinations before they know it. We’ve worked really hard to provide a fantastic range of entertainment to cater to all of our customers’ tastes and are really proud to offer this service that is the first of its kind to the train industry.  At Virgin Trains we pride ourselves on continuously improving our customers’ on-board experience and so will continue to update the content on BEAM to guarantee our passengers have the latest entertainment on offer. The new service is more advanced than the systems currently available on planes as customers use their own devices, which normally have larger screens with better picture quality than standard seat-back devices.”

Roger Matthews, managing director, GoMedia, said: “We are delighted to be working with Virgin Trains to provide a ground-breaking entertainment service to their passengers. Our platform makes use of Virgin Train’s upgraded on-board connectivity infrastructure, which enables the addition of future applications, as well as passenger WiFi.”

For more information please contact:

Nomad Digital

David Bootle Marketing Communications Manager
+44 207 096 6966 Ext. 2144                 
About Nomad Digital

Nomad Digital is the world’s leading provider of wireless connectivity and ICT solutions to the transportation sector and is a pioneer of fleet digitisation. It boasts a rich suite of passenger and operational applications and services, which enables operators to significantly enhance the passenger experience, while delivering improved levels of reliability, safety and operational efficiencies.

Nomad’s solutions include its market leading connectivity and WiFi suite of products and services, Passenger Information Systems (PIS), on-board entertainment platforms and Remote Online Condition Monitoring (ROCM) and Reliability Centred Maintenance (RCM) methodologies.

Nomad is an international business, with product development facilities in the UK (Newcastle), Germany (Hildesheim) and Portugal (Porto).

Founded in 2002 in the North East of England, the company has grown consistently as an innovative market leader providing products and services and solutions directly or indirectly to more than 50 major global customers, including names such as Alstom, Bombardier and Hitachi and leading train operating companies (TOCs) such as Amtrak, Eurostar, GWR, NS, NSB, PKP, Queensland Rail, Virgin and Via Rail.

In the UK, Nomad’s passenger WiFi services are deployed on 75% of all WiFi connected trains and its position as a global player is borne out by a 47% market share of connected (WiFi enabled) vehicles in the international rail sector.

About GoMedia

GoMedia helps rail, coach and other transport companies monetise their existing on-board Wi-Fi infrastructure and revolutionise their passenger experience with world-class entertainment and information content, hosted on-board and delivered to passengers’ own mobile devices. From blockbuster films, catch-up TV, box sets, cartoons and games, to digital newspapers and magazines, GoMedia gives passengers fantastic entertainment packages that reflect and extend brands. It can also be used as a platform to generate ancillary revenue in a variety of ways including targeted digital advertising, Pay TV, sponsorship, enhanced data, passenger upgrades and at-seat ordering, among other options.

GoMedia have launched its GoMedia entertainment platform on Eurostar, Virgin Trains and First Hull Trains.

Virgin Trains West Coast launches passenger WiFi upgrade and media server image